Twist and Contact Now Form Strategic Partnership to Blend Fintech with Digital Entertainment
Twist, a digital entertainment services provider, has announced a strategic partnership with Contact Now, the digital platform of Contact Financial Holding. The collaboration aims to deliver a novel consumer experience in the Egyptian market by seamlessly integrating financial solutions with digital content.
This initiative aligns with both companies' broader efforts to provide added value beyond traditional business models. Under the newly established framework, users of the Contact Now app will receive a free 3-month subscription to the Twist application with every installment transaction completed through the platform.
Rather than functioning as a standard short-term promotional campaign, the partnership is designed as a long-term collaboration. It focuses on linking the daily digital lifestyle of consumers—particularly the youth demographic—with their day-to-day financial requirements.
Digital Ecosystem Integration
Contact Now serves as the core digital vehicle for Contact Financial Holding, offering installment financing solutions through an expansive retail footprint that exceeds 18,000 merchants across Egypt. The platform enables consumers to secure instant credit limits directly via the application, offering an end-to-end digital financing experience tailored to varying market needs.
By embedding Twist's entertainment offerings—which include a diverse library of music and digital media—directly into the credit ecosystem, the partnership introduces a practical concept of "financial lifestyle enablement." This integration is expected to boost in-app engagement rates, drive user acquisition, and foster long-term customer loyalty by embedding commercial finance into modern lifestyle choices.